What you'll learn ↓
Live webinar · Wed 14 Oct · 1pm UK time
Black Friday customer support without the chaos
How growing e-commerce brands handle the ticket surge, automate the repetitive work and stay in control.
The peak-season problem
Peak season exposes every weak point in customer support
During Black Friday and Q4, the same questions arrive again and again:
“Where is my order?”
“Can I cancel before it ships?”
“How do I return this?”
“My parcel is missing.”
“Can I change the delivery address?”
“Which product should I choose?”
“Why has my refund not arrived?”
The problem is not just more tickets. It is that every ticket may require people to check several systems, follow different rules and make the same decision repeatedly.
What that creates
✕ Longer response times
✕ More inconsistent answers
✕ More manual work across Shopify, warehouses, carriers and returns systems
✕ More pressure to hire temporary support staff
✕ Less time for complex customers and operational improvement
What this webinar shows you instead
✓ Resolve routine cases as they arrive
✓ Take action across connected systems
✓ Ask for human approval when risk is higher
✓ Find recurring problems before they create more tickets
✓ Improve continuously from manager feedback
The agenda
What we'll cover
In 60 minutes, learn how to identify the support work that will overwhelm your team, automate the safest high-volume workflows, and keep human approval where it matters.
01
Find the work that will overwhelm your team
A practical way to identify the ticket types, manual actions and cross-system processes that create the most pressure during peak.
02
Decide what AI should handle automatically
How to separate safe, repetitive workflows from cases that still need human review.
03
Build a peak-season automation in plain English
A live Mimir 2.0 walkthrough: describe the problem, connect the relevant system, create the workflow and set the approval rules.
04
Keep control as automation expands
How to choose permissions, define guardrails, review AI actions and move gradually from approval mode to autopilot.
05
Find the next opportunity automatically
How Mimir identifies where your team is spending time and suggests what to automate next.
06
Leave with a 30-day action plan
The first workflows to map, the data to collect and the questions to answer before Black Friday.
What you'll take home
You'll leave with more than an overview of AI
Practical material you can bring to your team the week after, well before the Black Friday queue arrives.
Checklist
A peak-season support readiness checklist
Framework
A way to rank automation opportunities by volume, risk and effort
Shortlist
The first three workflows worth investigating in your own operation
Approval model
How to decide what AI can send or execute on its own
30-day plan
A practical plan for reducing repetitive support work before peak
Customer stories
From brands already running Mimir
Holzweiler
Twice the tickets, 30% faster replies, and the same support team.
“Mimir can automatically track orders, change orders, cancel orders, show you where returns are.”
Truls Dahl · Digital Operations Manager, Holzweiler
“I thought even something like a 50% resolution rate was way too optimistic, but now we barely even think about the chat anymore.”
Dan Morgan · Head of IT, Bikeshop
“Before we got in touch with Mimir, we had to hire before the high season.”
Jonas Bech Martinsen · VILLOID
“It's doing an extremely good job. Great to see how well the whole setup has turned out!”
Kristoffer Hellem · Head of Customer Service, E-Wheels
Trusted by ambitious e-commerce teams across fashion, retail, beauty, health and consumer products.
Your host
Hosted by Jørgen Vartdal Halse
CEO and co-founder of Mimir
Jørgen has worked with e-commerce brands building customer-service operations across support channels, e-commerce platforms, warehouses, logistics and returns systems.
He'll show the operating model behind Mimir 2.0 and explain how e-commerce teams can introduce automation while keeping humans in control.
Before you register
Questions we hear most
Is this relevant if we already use a helpdesk or chatbot?
Yes. The session is about what happens behind the reply: checking order status, changing addresses, cancelling shipments, handling returns, connecting systems and finding recurring operational problems.
Will AI send the wrong thing to customers?
The webinar shows how to use approval rules, permissions and gradual rollout. Mimir gives you fine-grained control over which conversations it handles automatically and which wait for review.
Does this work with a complex stack?
Mimir integrates across e-commerce platforms, WMS, ERP, logistics, returns, helpdesks and marketing systems, with custom integrations available on request.
Is this only for very large brands?
No. The relevant question is whether repetitive support work is consuming valuable team capacity, and whether you expect volume or complexity to increase.
Reserve your seat
Your peak-season support plan starts here
The brands that handle peak well do not wait for the queue to appear before deciding what to automate.
Join the live session on 14 October and see how to prepare your customer service operation before the pressure arrives.
Free live webinar · Wed 14 October · 1pm UK time · 60 minutes + Q&A
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