The Mimir and Rule partnership

Rule your digital communication with an AI-powered, all-in-one platform. Personalize every message, automate every moment, and maximize every sale with SMS, RCS and email.

Mar 2, 2026

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Rule - Your digital communication platform

Rule your digital communication with an AI-powered, all-in-one platform. Personalize every message, automate every moment, and maximize every sale with SMS, RCS and email.

About Rule

Deliver personalised digital communications across the entire customer journey with Rule. Strengthen customer engagement, foster loyalty, and boost conversions by creating seamless, relevant experiences at every touchpoint.

Rule’s all-in-one marketing automation platform combines email newsletters and SMS marketing to help you automate and tailor communications to your audience. Founded in 2007, Rule has grown into a leading provider of digital communication solutions. With a strong focus on technology and innovation, the company specialises in integration, data management, and deliverability.

Rule customers include Kivra, Sportamore, Oxfam, Proteinbolaget, SF Anytime, Bonnier, and PriceRunner.



About the Mimir and Rule integration

With the Mimir and Rule integration, customer support reaches a whole new level. Mimir’s AI agent automatically resolves up to 90% of inquiries across email, chat, and social, while using Rule’s customer data to deliver personalized, context-aware responses. This leads to happier customers, faster support, and a service experience that helps and drives revenue without adding extra workload for your team.