Framsport delivers tailored size recommendations across 134 slightly different Hoka models

Overview

Framsport faced increasing complexity as Hoka continuously released new models with inconsistent sizing. Customers struggled to confidently choose the right size, leading to hesitation and potential returns. Framsport needed a way to deliver their deep product expertise instantly, at any time.

Challenge

Hoka’s frequent product launches and inconsistent sizing across models created confusion for customers. For example: are you a 38 in Hoka W Clifton 9? Then you are a 37 1/3 in Hoka W Clifton 10. Even small changes between versions meant previous sizes were no longer reliable. Framsport had the knowledge to guide customers, but couldn’t scale that expertise across all support touchpoints 24/7.

Solution

Together with Framsport, we built a custom sizing skill tailored specifically to Framsport’s Hoka catalog. The system understands nuances across 134 models with different sizing recommendations. Customers simply input what they’ve worn before and receive instant, expert-level guidance.

Results

Customers now get fast and accurate size recommendations exactly when they need them. This reduces uncertainty in the buying process and improves overall shopping confidence. Framsport effectively scales its product expertise, delivering high-quality support without increasing manual workload.